Stories – Aimee Makeup Artistry

Engagement | Barely there makeup and side chignon

Individual lashes and natural, barely-there makeup My beautiful client here asked for "natural" look. I've learned through the years that a simple request like "natural makeup" can mean so many different things from different people. It's not THAT SIMPLE to understand without asking more questions along the way. Some clients said "natural" because they're afraid of getting heavy colors or contour on them, but they do want to be glammed-up. Other times, "natural" was to described having little makeup with very subtle enhancement. As an artist, I love to listen and always think of a way to deliver the result my client wanted, but I also offer my thoughts and concerns as how it would photographed, and then let them decide. Here, seeing that Cindy was happy when I chose a blush color that was more like a earthy peach and yields no pink tone, I knew her "natural" request was the real natural. Cindy was very happy about her makeover. She gave me a Yelp review right away. Thank you so much!

City Hall Bride | Classy look with Red Lipstick

Early call time for this gorgeous city hall bride of mine, 5am at my studio!!! Jessica was a dream client to have, so pleasant, so easy going. Keep in mind we didn't do a trial ahead of time. When we got to the final step: lip color, she was debating between red or neutral pink and she reluctantly chose pink. Somehow I could sense that what she truly wanted was red, but just nervous. Let's be honest, wearing red lipstick can be quite intimidating as the color has to go well with the skin tone and it could enhance or ruin the whole look if the undertone is off. You can easily wipe off a neutral lip color if you change your mind, but much harder for red. So, I started with the safe color, putting a little bit of natural pink on her lower lip first, then I step back and observe. I thought to myself, "pink looks nice but it didn't give her hazel eyes and her complexion a boost." So, with her permission, I went straight for red from there. Plus, her charming smile can carry a classy neutral red! Well, after the red color was on, her eyes lit up, and we had a winner! On to her hair, even though it was really short, we managed to turn it into an updo with soft strands in the front framing her face. I can't wait to see her wedding photos!

Bridal Trial | Smoky eyes and a sophisticated low updo for Beth

Radiant and sexy makeup paired with timeless elegant updo Beth had me at hello! She had this huge smile on her when I came out to greet her and I knew right away we'd be a great match. Our communication was so easy! It's the understanding between the artist and the client's preferences and personality that makes or breaks the final outcome. I would always try to understand where was my client coming from. Honestly it was a lot more mental work to do than me just going with what I want to do for a client in front of me. Even when I had super easy clients who told me "just do what you think is best for me," I'd still ask them questions and check in throughout the process. I love how Beth was very open minded. Here we had Beth wanting to glam up her eyes, and the rest she was happy to let me choose. Of course I'm always the type who wants more on eyes and less on face. Lashes? She said "Love!!!" Hair? She gave me few photos from Pinterest and she wasn't quite sure which style would suit her the most so I gave her a quick preview on all 3. With limited time for the trial, I told Beth I can't reach completion for each style but I could quickly sort of "put it up" for her to see the front. And it definitely wasn't The One. So, we let her hair down and did half up quickly again just to view how the front look. Not The One either. So, we proceeded with the low updo, and it was a big YES moment. We loved the low elegant yet relaxed and romantic updo on her. Her blond highlights really made my work look fabulous! (Note: the last 2 photos are the ones we tried prior to the low updo).

Bridal trial | a romantic and timeless look for Gabby

romantic waves and understated glamour makeup Gabby asked me: "I want to look glamorous for my wedding, but also natural, is that possible?" I was thinking "Hmmm... sounds a little tricky," because what it means is she wanted me to find that perfect balance where her makeup does give her a WOW factor, yet soft and understated and allows her beauty to shine through. I have to say I can't do this for every face. For some faces, it's best we go straight for smoky eyes. For some faces, it's best we keep it clean and simple. But as soon as I saw Gabby, I knew her request would be possible! She has the right eye color and depth, plus the right bone structure for that "natural glamour" as she wished for. Loved working with this very pretty, sweet and super mellow bride-to-be!

Bridal Trial | Creative approach | Multiple makeup & hair styles for a bride

understated glamour How many bridal looks should one try on? Truth is although I can do a variety of looks, not every face can handle different looks like this bride here. In terms of hairstyle, your dress will play a big role in how you should wear your hair. But, the most important factor is that the hairstyle should flatter your face and helps your whole body look proportionate first, and then it should complement the style of your dress. I did an experiment here with a friend who was getting married last year. This was her real trial. However, instead my usual approach, my friend decided to sort of be my "model" and let me take on the creative direction and try different styles on her especially with the hair. I told her, just stop me whenever there's a "bingo" moments. She couldn't decide between having her hair down or putting it up in an updo. She was tilting towards sexy wavy hair down, but her fiance was really into the idea of her wearing an updo. So, let's try. In my own opinion though, after seeing her dress, I felt that she should wear an updo. However, that should be decided by my bride, not me! I told her I would try 2 makeup looks on her and maybe 3-4 hairstyles, starting off with bouncy wavy curls and then pinning it one side up, adding braids, and finally styled it into an updo. For her makeup, I felt that with her heart shape face and high cheekbones and elongated almond eyes, she can wear multiple makeup looks. However, she's a sweet girl, so I knew I would want to stay away from super artificially sculpted look because then that won't match with her personality. So, I started off with very clean eye makeup look, only adding a wow factor in the lashes and brighter coral-orangy lips. Then, I slowly added more lashes and lighten up the lip color to a pink when we get to the final look: side updo with braids. Which look do you like the most?

Engagement | San Francisco | A natural and sweet look for Elsie

Fresh, natural and romantic In Elsie's words, "I want to look fresh, natural yet elegant... I like braids too but I'm not sure my hair is long enough." Well, making her look fresh and natural was quite easy, so was some braids in her hair. The moment I saw Elsie, I automatically felt a happy and calm energy about her. She wore her pretty dress inside but with an oversized jacket outside. I could enhance her eyes way more because her eyes can carry more makeup, but I asked her, "between natural and glam, which way you would rather go for given you need more for photos?" She said, "Natural" with a smile, "because I don't wear makeup often." She sat so still and was just a perfect canvas for me to work on. Great session!

Photoshoot | A polished and fun look for Claire

bright-eyes, rosy cheeks, and photo-ready makeup What a great pleasure to have Claire back in the studio! Unlike her wedding day look which was a fancy high updo and glamorous lashes, this time we went a more fun and casual look with added braids for her not-very-long hair (below shoulder length). Claire has such beautiful features already, and noted the cute dimples. The only help she needed was just evening out the skin color, giving more depth to her eyes and pretty rosy cheeks. Knowing she would wear a bright yellow dress (last photo), and given the photoshoot would start much later at 5pm, I added an extra pop of pink for her lips and rosier cheeks. Makeup does settle in and gets lighter or blended into your skin as time goes by, so a little more than you think you needed at first is always a good idea.

Bridal Trial | A radiant, natural glam for Meg

A Natural Look Like most brides, Meg wanted to look like the best and prettiest version of herself, but still on the natural side, and not glamorous. With a small face, balanced bone structure and a bright beautiful smile to boost, of course it wasn't difficult. As long as the skin, the eyeliner and lashes were done nicely, even without much shaping or contouring, she'd still going to be so photogenic. Please check out Meg and Evan wedding day photos on our blog and you can see how the makeup/hair shows up in full day light situation and through a professional DSLR's lens (photos by Jasmine Lee). Keep in mind that most of your wedding photos will be captured in half-body and full-body shots, unlike the trial where I would take photos mostly in portrait style, which would show your makeup more. Please check out her wedding via our Blog. Look for Meg+Evan wedding.